At Oregon Lure, every product we create is more than just a piece of fishing gear—it’s the result of passion, precision, and years of experience on the water. Our goal is to provide anglers with tools they can trust to perform when it matters most. Let’s take you behind the scenes of our manufacturing and testing process, where ideas are transformed into innovative, high-quality fishing lures.
Step 1: From Idea to Innovation
Every great product starts with a spark of inspiration. As lifelong anglers, we’ve all had moments on the water when we thought, If only I had a lure that could… At Oregon Lure, we take those thoughts and turn them into reality.
Our team constantly brainstorms ways to improve the fishing experience. Whether it’s creating a new lure that mimics a new baitfish or one that holds scent longer, every idea starts with the same question: How can we make fishing better?
Step 2: Research-Driven Development
The next step is to dive deep into research. With a background in engineering and years of on-the-water experience, we aren’t afraid to dig into the science. We analyze studies on fish behavior, hydrodynamics, and light refraction to ensure our designs have the best chance of success. We combine our instincts as anglers with hard data to create lures that are both innovative and effective.
Step 3: Building and Testing Mockups
Once the concept is refined, we bring it to life using our in-house 3D printers. These mockups are the first tangible versions of our ideas, allowing us to see and feel the lure. Testing begins just steps away from our workspace in a nearby creek. Here, we ensure the lure’s action matches our vision—whether it’s the perfect wobble, flutter, or spin.
Step 4: Real-World Testing
When a lure passes the initial trials, it’s time for the ultimate test: the ocean. This is where our lures face the true rigors of the fishing environment. We fish with them ourselves, putting them through demanding conditions. From heavy currents to unpredictable weather, our lures must prove their durability, reliability, and—most importantly—their ability to catch fish.
Step 5: Perfecting the Product
Only after a lure exceeds our expectations in every way do we consider it ready for the public. If it can’t earn a permanent spot in our own tackle boxes, it won’t make it into yours.
Why We Do It
At Oregon Lure, our mission is simple: to create products that help anglers make memories on the water. Every lure we design is a labor of love, and we take pride in knowing that our gear might be part of your next big catch.
Thank you for trusting us with your fishing adventures. Whether you’re chasing salmon, halibut, rockfish, or tuna, you can count on Oregon Lure to provide products that are crafted with care and tested by passionate anglers like you.
Happy fishing,
The Oregon Lure Team