About Us
Welcome to Oregon Lure
At Oregon Lure, we believe that the best fishing experiences start with the perfect lure. Located in the heart of the Oregon fishing community, we are a Veteran owned, locally made, and family-operated business dedicated to providing high-quality fishing lures that help you make unforgettable memories on the water.
Our Story
Oregon Lure was founded by the Ray and Sonya Blair, lifelong fishing enthusiasts with a passion for creating the best fishing experience. What started as a small hobby in our basement and has grown into a thriving business, thanks to our commitment to quality, innovation, and customer satisfaction. From weekend anglers to professional fishermen, we understand the importance of using reliable and effective lures to make every fishing trip successful.
Our Mission
Our mission is simple: to provide our customers with the highest quality fishing gear that enhance their fishing experience. We are dedicated to supporting our local community, preserving our waters, and promoting the joy of fishing for future generations. Every lure we create is a testament to our craftsmanship, attention to detail, and love for the sport of fishing.
Why Choose Oregon Lures?
- Quality You Can Trust: Each lure is meticulously crafted using the best materials and years of engineering experience to ensure the best durability and performance.
- Locally Made: Proudly designed and manufactured right here in Oregon. We emphasis using materials sourced from the United States. Supporting local jobs and our community.
- Family Values: As a family-operated business, we treat our customers like family, offering personalized service and genuine care.
- Sustainable Practices: We are committed to environmentally-friendly practices, ensuring our products and processes are sustainable.
- Innovative Designs: Our lures are designed with the latest techniques and trends in mind, ensuring you always have an edge on the water.
Join the Family
We invite you to explore our wide range of fishing gear and see the difference that Oregon Lure can make in your fishing adventures. Whether you’re gearing up for your next big catch or looking for the perfect gift for the angler in your life, we have something for everyone.
Connect With Us
Follow us on social media for the latest updates, tips, and special promotions.
Ray (Owner and Inventor)
Ray began the love of fishing at a very young age in the Upper Peninsula of Michigan. Catching anything that swam including Salmon, Walleye, Trout and Bass.
He has kept that passion ever since. With his background in engineering and design. He has combined his passion with his expertise to create some of the easiest to use and most inventive fishing gear!
Rays current favorite salmon lure - Vittle Vault - MiniMax - Silver Bullet until he invents his new favorite.
Sam (Head of Sales and Marketing)
Sam born and raised in Oregon. His first fishing trip was trout fishing in the Oregon Mountains in a baby carrier. The love of fishing was born with him.
Even as a grade schooler trying to hide having pneumonia so he didn't miss a fishing trip to Prineville reservoir. Maybe even crying after his first salmon trip when no one caught anything.
Sams favorite salmon lure - Cepholospin - Sunset Spinner
Sonya (Head of Social Media)
Sonya an Oregon native with family by way of the Oregon Trail. Spending much of here time on the coast of the Pacific Northwest. From fishing mountain rivers to fishing while bailing her grandfathers leaky boat on the puget sound.
Sonya was the reason the business exists today by purchasing the first 3d printer for Ray to use on his free time.
Sonyas favorite salmon lure Vittle Vault - Max - Super Melon Sonya catches more Salmon than anyone, so if you only pick one lure follower her recommendation.